Marketing strategy is the process that allows you to concentrate limited resources on the greatest opportunities to increase market penetration of your book and achieve a sustainable competitive advantage.
The strategy consultation can even start prior to drafting the first word of your book to discuss whether there is a viable target market for your book idea.
After all the preliminary work is complete, however, comes the time to really get serious about raising the visibility of your book and yourself as a best-selling (either current or soon-to-be) author. Our marketing consultants have decades of strategic marketing experience and are available to help you maximize your efforts from your first idea to market analysis to discovery of your “author brand” and creation of a marketing plan to help raise your visibility and sell more books!
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