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Book Marketing 101

Book Marketing 101 Latest

This section provides comprehensive marketing services for authors.

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A Picture is Worth a Thousand Words

By: Heather Angotti Blevins

Even though authors are magicians with words, some key pictures are still important, with author photographs for a book jacket, your biography and your website among them—to say nothing of customized photos for your book covers!

Do Judge a Book By Its Cover

By: Susan Shallcross

The truth is, most of us do judge books by their covers. The visual summation of your book is the basis on which many people make the decision to buy it or not.

And it is tempting when you are publishing your book, particularly your first book, to try to design its cover yourself—or to get a friend who has some graphic design experience, or a creative eye, to do it.

Writing a Book Makes You a Go-To Expert

The market for professional services has always been competitive, and with the downturn in the economy, this has clearly only intensified. It is now even more of a challenge to distinguish yourself in today’s marketplace and doing so has become more crucial to the expansion and maintenance of your practice.

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By: Susan Shallcross

I was talking to a long-established author yesterday about crafting a marketing plan for his latest book. When I started using words like blogs, Twitter and Facebook, I saw confusion cloud his distinguished face. He actually stood up to leave when I said it would be a good idea for him to start tweeting. I asked him to stay; he asked me to stop using nonsensical, “made-up” words.

Not all of us grew up with the Internet and the power of social media. If you fall in that category, maybe I can help. Let’s start with the world of blogs and blogging.

Opportunity and Challenge in a Rapidly Changing Industry

By: Susan Shallcross

It would seem that the compulsion to write is so fundamental to our species that we will always find a way to do it. But the ways do, indeed, keep evolving. The Digital Age has ushered in the kind of seismic changes not seen for two centuries, bringing with it some challenges but also unparralleled opportunity.

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